FinTech Abu Dhabi Innovation Challenge

About the Challenge

Showcasing World-Class FinTech Talent

The FinTech Abu Dhabi Innovation Challenge brings together the most disruptive emerging and scaling FinTech talent from across the world to address real challenges championed by corporates through to proof of concept or prototype. In 2019, the challenge builds on two years of success in supporting leading innovators in working with regional corporates on real problems.

With FinTech Abu Dhabi as the gateway to the Middle East & North Africa for global and regional FinTech businesses, Abu Dhabi Global Market, in collaboration with Unbound and KPMG, will act as a catalyst for collaboration between corporate leaders and FinTech start-ups from around the world.

Applications for the Innovation Challenge have now closed

Innovation Awards

Abu Dhabi Global Market and partners are on the hunt for the disruptive businesses developing the solutions to problem statements developed with UAE-based institutions (Corporate Champions). Startups can apply directly to the Innovation Challenge and take part in the FinTech Abu Dhabi Tour / Roadshow events to learn more. Those selected will be invited to take part in Innovation Deep Dives with Corporate Champions during FinTech Abu Dhabi before pitching their solution to an audience of financial institutions, regulators, corporates and media in Startup Battles on the Main Stage of FinTech Abu Dhabi.

However, the FinTech Abu Dhabi Innovation Challenge doesn't just aim to present potential solutions to real problems. It seeks to solve them. In taking part in the Innovation Challenge, startups will have the opportunity to enter into long-term relationships with the Corporate Champions and will be invited to set up their base on Abu Dhabi's Al Maryah Island.

In collaboration with KPMG                Lead Partner

KPMG logo                       Lead Partner

Think You've Got What It Takes?

Challenge Areas

  • Financial Inclusion 
  • RegTech & SupTech 
  • Banking & Finance
  • Insurance
  • Digital Marketplaces 
  • Wealth & Asset Management
  • Security & Trust

Evaluation Criteria

  1. Value Proposition - ability of solution to address the problem statement
  2. Business Model - ability to scale and generate revenue
  3. Performance - market readiness and maturity
  4. Team - experience of team members

Problem Statements

The problem statements have now been announced and are available for review here



Benefits of taking part


  • Prove solutions to corporate partners and wider industry participants for increased market recognition
  • Obtain guidance and solution refinement from ADGM and KPMG
  • Explore potential market expansion opportunities with support from ADGM as a strategic partner 
  • Opportunity to tie up with our corporate champions for adoption of your innovative solution 
  • Utilize a branded exhibition booth for your company during the FinTech Abu Dhabi Festival on 21 – 23 October 2019 in Abu Dhabi
  • Receive a travel stipend of up to $1,200 USD for travelling to the Fintech Abu Dhabi Festival 


  • An opportunity to apply to the Hub71 incentive program and win subsidized housing, office space and health insurance in Abu Dhabi
  • The top two finalists will get to represent Abu Dhabi and the MENA region at the Singapore Fintech Festival in November 2019, as well the chance to receive a PoC grant of up to SGD 200,000
  • Opportunity to co-develop Proof of Concepts (PoC) with Corporate Champions in Abu Dhabi, for future deployment in Abu Dhabi, the UAE, and beyond

Applications for the Innovation Challenge have now closed

Delivering Value to...

Corporate Champions

Corporate Champions

  • Access to leading talent and potential adoption of market-ready solutions
  • Branding and thought leadership
  • Innovation strategy support
  • Association with the world's most innovative FinTech Talent


  • Prove solutions with corporate partners and market recognition
  • Expert guidance and solution refinement from Abu Dhabi Global Market and Unbound 
  • Market expansion with Abu Dhabi Global Market as a Strategic Partner 
  • Adoption and collaboration with prototypes and proof of concepts

Countdown to Fintech Abu Dhabi 2019


Organised By

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Strategic Industry Partner

Government Partners


Host City


Platinum Partners


Accelerator Partner


Gold Partners


Silver Partner


Bronze Partners


Media Partners


Arabic Technology Partner


Community Partners



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