Holly joined ADCB in 2018 to lead top-tier capital investment and transformation programmes and drives the Digital Transformation of the bank. Her digital leadership stems from her background in telecommunications and high tech, and from running a business focused on gadgets and technology solutions for the British entrepreneur Peter Jones. Her expertise in transformation spans 20 years. She has successfully led three start-ups and four major transformations in some of the world’s leading telecommunications and financial services companies. Having worked in the GCC for 13 years, she has a respect and understanding of the diversity and ambitions of the region. In her previous role, was responsible for the development and implementation of Farah Experiences’ transformation and strategy (Ferrari World, Yas Waterworld, Warner Bros., and Yas Experiences). She also worked for Standard Chartered Bank, Accenture and Cable & Wireless earlier in her career.